Content Strategy - Introduction

When defining Content Strategy it's understandable to stumble upon some vague descriptions. If that occurs, Don´t panic, it even happens to Content managers themselves.

Essentially Content Strategy is what drives the content publication, publishing, and marketing in a specific direction. A Good well thought Content Strategy can take your content towards the right direction which is why it is important to take a step back before producing anything new and analyze your message, your audience, your brand, and ultimately your goals (sales, conversions, brand reputation, affiliation, etc).

Once you start to evaluate your strategy up to now, you will also have a clearer picture of how you want to innovate it.